Foundation
Brand Campaign
Being there at the inception of a great idea might as well be a fast pass for creative copywriting. To help start a company is to understand it more than anyone else. Words pour out of you like sweet tea from a pitcher.
And Foundation is one of those great ideas. So many architects, engineers, and construction firms are full of creative people. Yet, their brands are rarely as thought-out as their work.
Foundation is the like the wise-cracking, irreverent sidekick that helps the heroine realize she’s good enough to be prom queen. And, like most high school come-ups, the beauty of a good AEC brand always comes from within.
What I did:
Brand Identity, Brand Campaign, Copywriting
What others did:
Concept, Creative Direction - Stan Can Design
