Gripbell

Product Launch Campaign

Smarter than a dumbbell. Hotter than the kettlebell. And more liberating than any free weight ever made.

There’s so much hype around the next new thing in fitness that it’s hard to ever really care about whatever’s next. That is, until I held a Gripbell for the first time.

These innovative free weights are as effective as they are unusual. With multiple grip points, you can replicate any dumbbell or kettlebell exercise with a single Gripbell.

You kind of have to try it to understand it. Which made it all the more challenging to sum up what makes it so damn cool in a straightforward digital launch campaign. Not only did we do it, we did it well enough to earn an ADDY Award.