Getting to work on the brand for your local philharmonic is one of those dream-come-true scenarios. Right up there with your local public radio stations and tourism for your own hometown.

That’s because, like those other accounts, orchestras and the music they play are just interesting on their own. The words practically write themselves.

And when those words are directly tied to the cultural value of the place you call home, what bigger honor could there be as a creative?

After an extensive rebrand, we put the new voice of the Reno Phil front and center for their yearly six-concert season, Classix. Each concert featured world-renowned special guest performers playing iconic pieces from the most recognized composers of all time.

My job? Use the craft of copy to capture the raw emotions present in the show, naming each Classix concert and letting the power of language sell tickets.