Great Contrast

Reno Tahoe

The Greater Reno Tahoe area is pretty hard to pin down. I’ve been living here for most of my life and I’m still not sure how to sell it

It’s one of the most beautiful places I’ve been to. It’s also a little rough around the edges, but in a cool way.

Which is why it made so much sense that an out of town agency was able to nail it down perfectly in a way that no other in-town agency could (much to our collective chagrin).

I was pretty honored to have the chance to work on this brand, taking the great concept that BVK came up with and churning out print ads, brochures, posters, and countless other pieces that would probably need their own portfolio site.

For now, here’s my favorites.

What I did:

Copywriting, Coordination, Creative Direction (on pieces shown)

What others did:

BVK: Concept, Creative Direction (all other aspects of campaign), Production

Stan Can Design: Graphic Design

A print ad for Visit Reno Tahoe featuring a Mountain biker with picturesque backdrop and the city of Reno skyline in the background. The headline reads: Room For Everything But the Routine
A colorful brochure with copywriting and design made for Visit Reno Tahoe
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KUNR