Western Turf and Hardscapes
Web, Video, Digital Marketing
Who knew selling grass, rocks, and dirt could look so glamorous?
You’d know it absolutely could be the second you stepped on to the Western Turf & Hardscapes sod farm in Palomino Valley. Those first rays of sunrise squeeze through cracks in the horizon and melt the frost on every blade of grass in sight. The sprinklers kick on and send wild deer scrambling. It’s enough to make anyone misty-eyed and romantic for American agriculture
On top of that, the people who work at Western Turf’s brand new Outdoor Living Center are just as warm and sunny. Opened in 2024, their new location includes a shipping yard and showroom with over 250,000 sq ft of inventory space. Basically, it’s where every dream yard starts.
So the idea became: how do we combine the best of both worlds and tell the story behind this family business that’s been respecting the land since 1978. And how do we make their competitors bite their fists out of jealousy?

What I did:
Creative Direction (video, photo, and web design)
Copywriting (web, video, print)
What others did:
Stan Can Design - Web Design, Graphic Design
Kimera Collective - Photography, Video
Western Turf & Hardscapes - Smiles, Hard Work, Respect for the Land